Southern Ocean Animal Hospital

Web Redesign & SEO Content Marketing

Prepared for
Dr. Daniel N. Pascetta, DVM
Megan Wagner

Jovan Mena


I. Goals

A. Web redesign site for content marketing

Content Marketing driven with SEO intentions to gain interest in the Southern Ocean Animal Hospital website from Google and other search engines.

C. The brand SOAH will be exposed to people interested in the services that SOAH offers.

As competition arises in Little Egg Harbor, Tucketon, Manahawkin, and the LBI region, we will place SOAH at the top of local searches and suppress the competition.

II. Web Redesign

A. Total web redesign for Southern Ocean Animal Hospital

The redesign will include new graphics, separating core veterinarian services into individual pages.

C. Each service page will be pillar content that gets linked internally from article posts created through content marketing.

III. Content Marketing SEO

A. Content Marketing with SEO intention is a different level of services that capture interest through Google and other search engines.

SOAH and Mena Web Agency will choose content marketing topics to maximize the potential exposure of interest intent by people who are not clients but potential clients being exposed to your brand and services.

C. Pillar articles will be built for every service offered by SOAH, and then the Content Marketing articles will link to those pillar articles, which consist of the services provided.

D. Content Marketing will also include landing pages for Google Ads.

Search Engine Optimization (SEO) and content marketing work together to help people find your content and drive traffic to your site. SEO is the technical process of increasing the quality of traffic and attracting visitors to your website. Content marketing is focused on using valuable and relevant content to drive profitable customer or client action.

IV. Pricing and Payment Terms

A. The project’s web redesign cost is $2,500

Content Marketing SEO $625.00 a month

1. Two articles a week

2. One topic picked by SOAH

3. One topic picked by Mena Web Agency 

V. Thank You

Thank you for the opportunity to meet with you and your family to understand your needs in submitting this proposal. We would be honored to work on your online presence for Southern Ocean Animal Hospital that crushes the competition.

If you have any questions or concerns about this proposal, please don’t hesitate to contact me directly.

Jovan Mena

Agreement Signature