Dave Adams Roofing & Siding Inc

Web Design, Development, SEO, SEM & Hosting Proposal

Prepared for
Johnny Cruz

Jovan Mena


Dave Adams Roofing & Siding Inc.

Proposal Details

The following is a proposal for Dave Adams Roofing & Siding Inc. prepared by Mena Web Agency.

  • Web Design & Development
  • Enhanced Portfolio of Work
  • Custom Landing Pages
  • Online Forms
  • CTA(Call to Actions)
  • Google Business Profile(Local SEO)
  • Google Business Profile Reviews Integration 
  • Pillar Content
  • SEO(organic)
  • SEM Google Ads
  • Google Analytics
  • Web Hosting
  • Web Maintenance


Our steps are foundational goals for achieving SEO results

1.) Redesign website

SEO results depend on a website that has a solid design in order to keep visitors engaged and clicking through. We aim for a bounce rate between 30 to 40 percent. The lower the bounce rate the better for SEO. We also design websites to future-proof them for 2 to 3 years. Once your website is redesigned we can easily make changes that will be covered under your hosting and maintenance plan.

2.) Pillar Content

The future of SEO called pillar pages or content pillars forms the foundation of your content marketing strategy. Each one of your services will be broken down as pillar pages which will be comprehensive, authoritative pages that will be SEO enhanced and written by a professional content developer. These pages contain about 600 to 800 words that are surgically worded for Google’s algorithm.

3.) Enhanced SEO Portfolio

A portfolio is the quickest and easiest way of showcasing your work to visitors on your site. An enhanced portfolio breakdown of your work through categories. Each category is optimized to deliver the best experience for your site visitors. All your portfolio items will be SEO enhanced to capture keyword phrases. 

4.) Keeping the Site Active

A static site will kill your SEO. A simple and cost-effective way to keep your site active is to feed Instagram posts to your website as blog posts. I recommend an in-house person to keep Instagram active with 2 to 3 posts a week. We automate the process of getting your Instagram post to your website. An active website keeps the Google search bot on your website, which is a signal to boost SEO on your pillar pages. Here is an example https://sea-pirate.com/category/instagram/

5.) Speed & Optmization

Google uses page speed as an SEO signal. The faster your website loads the better for SEO. Google measures page speed because it affects bounce rates. A website should load as fast as possible for your visitors. We have custom scripts that automatically optimize your page codes(CSS, JS, etc.). We automatically optimize your images from JPG to WebP. 

6.) Custom Web Hosting

A critical part of SEO is having a rock-solid web hosting server. Our servers are built for speed and are strategically placed all over the US. We have dedicated servers in NJ which is the closest location to Southern Jersey to deliver the fastest experience to your targeted visitors. Our servers are tuned to deliver WordPress sites as fast as possible. 

7.) Links

We get your website links on authoritative pages in the Southern Jersey region. A few surgically placed links for SEO will boost your internal pages for keywords we are targeting. Some links will be natural and others will be paid for to link up. The process of getting links to point to you will take some time but the results will show up on Google’s first page results.

8.) Call to Actions(CTA)

(Call to actions) are any actions a visitor takes to contact you directly for your services. We take it to the next level with online forms that a visitor can fill out and including any media(photos or videos). Online forms will be on every page of your site so that we don’t miss any opportunities.

Web Design

The new site will be built upon WordPress CMS with the latest best practices set forth by Google. We will have the flexibility to create unlimited pages and posts as the website grows. Your website will be responsive which means that your site will fit any size screens for desktops, laptops, notebooks, tablets, and mobile phones.

The client will provide the graphics, media files, copy, and direction of the style they would like to achieve through communication with Mena Web Agency.

Although we don’t do unlimited revisions, we do our best to make our clients happy. Very rarely do we ever get more than 4 to 6 revisions. Once you are happy with the style, we can continue adding pages to your website as your business grows.

Web Development

Web development means Mena Web Agency will develop custom pages, categories, etc. within the WordPress framework. For example, an online form that is seamlessly embedded on the website sends notifications to the Dave Adams Roofing & Siding Inc. offices or multiple people through email. 

Web development encompasses HTML, CSS & JavaScript to accomplish the design goals and make sure leads are correctly routed to the designated person. We make sure we have all the bases covered when developing your website and taking care of your brand.

Web Development includes the following.

  • Online Form Integration
  • Portfolio Management
  • Blog Section
  • Google Map Embed
  • Google Analytics
  • Microsoft Clarity
  • Google Tag Implementation
  • Social Media Integration

These are just a few of the developments we do, and we also future-proof any development needs when the need arises.

Enhanced Portfolio

A portfolio is the quickest and easiest way of showcasing your work as a roofer/sider. An enhanced portfolio breakdown your work through categories. Each category is optimized to deliver the best experience for your site visitors.

  • Showcase your work
  • Portfolio is broken down into categories
  • Optimized for desktop, tablets and mobile devices
  • Foundational SEO content development
  • Call to actions on each page
  • Proper Titles and Descriptions for SEO
  • Top positions over your competitors

As time goes on we will make adjustments and additions to your portfolio. We can currently include 10 galleries during development and then Mena Web Agency can add 2 to 3 galleries a month. We kindly ask after development to space out your galleries submissions.

Social Media Integration

Social Media is now part of your overall web presence. People first go to your website and then go to your social media page. Your website is the source of all your marketing material for your visitors. 

Developing a rock-solid foundation of rich content on your website will dramatically increase your visibility, rankings, and clients. Sharing on social media Facebook, Instagram, Twitter, etc. will give you more exposure and opportunities.

Your site will be structured and categorized for your visitors and search engines. We will be able to pull post, images, and videos from Facebook and Instagram

  • Facebook 
  • Instagram
  • Automatically Sync

Here are some examples of social media integrations.

WordPress Hosting & Maintenance

Your website will be hosted on a dedicated server specifically tuned for WordPress performance.

Speed is an important part of SEO. Your website will be hosted on a LiteSpeed server which is the fastest server for WordPress sites. The speed will also be enhanced by further optimizations of code and media.

Here is what is covered under your hosting and maintenance plan.

  • Weekly WordPress Updates
  • SSL Security Certificate
  • 24/7 Emergency Support
  • 24/7 Uptime Monitoring
  • Google Analytics Integration
  • Weekly Cloud Backups
  • Minor Website Edits
  • Minor Graphical Updates
  • Security Optimization
  • Speed Optimizations
  • Mobile & Tablet Optimizations
  • Image & Media Optimizations
  • Malware Removal
  • Custom Functionality
  • Unlimited Pages & Post
  • Custom WordPress Hosting
  • LiteSpeed Cache Optimizations
  • Redis Caching for WordPress
  • Custom WordPress Hosting
  • 40 GB Web Space
  • 100,000 Visit Monthly
  • Bandwidth Usages 125 GB Monthly

In the rare cases of downtime, we will do our best to bring your site back online with our backup servers.

We will notify you of scheduled maintenance downtimes.

The majority of any downtime lasts a few seconds and is usually due to due updating scripts, security, etc.

Your website will be hosted on an enterprise server in a data center located in Weehawken, NJ. 

Facebook Integration Example

Google Business Profile Reviews Integration

Google reviews are the gold standard when it comes to local SEO. Your Google Business Profile is a foundational part of SEO. Your business profile will include detailed descriptions of the products and services you provide. We also integrate Google reviews right on your site. Visitors and clients will be able to read your reviews and will have the ability to leave a review on your site. Here is an example, please follow the link and scroll down.



Cost & Timing

Web Design, Development, SEO, & SEM

  • $5000

Google Ads

  • $750 set up fee
  • 20% for Budgets Below $1000.00
  • 15% for Budgets Below $5000.00
  • 10% for Budgets Below $10000.00

Google Ads management fees are billed quarterly.

Outside of Project Scope 

  • $125.00 an hour

SEO Links 

  • Cost varies depending on where we buy links.
For example, I would recommend joining the Cape May County Chamber of Commerce so that we can get a link in their business directory.

Web Hosting & Maintenance

  • $59.99 a month or
  • $599.88 a year
  • Covers software updates, security, backup, additional pages, and post, portfolio gallery additions, and style and graphics updates

Google Integrations

  • Google Maps API
  • Google Analytics
  • Google Tag Manager
  • Webmaster Tools
  • Google My Business


  • Four to six weeks
  • Timing depends on content delivered by client

Thank You

Thank you for the opportunity of submitting this proposal. We would be honored to work on a new online presence and boosting your SEO on Google’s first page for Dave Adams Roofing & Siding Inc., and together build an online presence that raises the bar in your industry.

If you have any questions or concerns about this proposal, please don’t hesitate to contact me directly.

Jovan Mena